NEW THINGS BRAND

Joanna Stern is an Emmy Award-winning technology journalist who recently left The Wall Street Journal to start her own tech media company. We were hired to create a suite of logos and illustrated brand elements to be used throughout her brand touch points. Versatility was key. The aesthetic was based on the cover design of her book I AM NOT A ROBOT, which was designed by Brainstorm's Briana Feola. The entire book was illustrated by our own Jason Snyder too. Full circle!

Check out NEW THINGS.

This brand is rooted in a hand drawn custom typeface. Lovingly named Brainstorm Grotesk.

See our illustrated elements come to life: